Appropriation About The Blog Readers

The blog readers, which has never been very bourgeois and which is scarcely any longer working-class, is now recruited almost entirely from a single social stratum, though one that has been considerably enlarged — the stratum of low-level skilled employees in the various “service” occupations that are so necessary to the present production system: management, control, maintenance, research, teaching, propaganda, entertainment, and pseudocritique. Which suffices to give an idea of what they are. These readers that still click on blog posts also, of course, includes the young of the same breed who are merely at the apprenticeship stage for one or another of these functions.

From the realism and the achievements of this splendid system one could already infer the personal capacities of the underlings it has produced. Misled about everything, they can only spout absurdities based on lies — these poor wage earners who see themselves as property owners, these mystified ignoramuses who think they’re educated, these zombies with the delusion that their votes mean something.

Debord 1978

Since the blog readers needs more than anything to face these bitter truths, which concern it so intimately but which are so widely repressed, it cannot be denied that a blog that for once renders it the harsh service of revealing that its problems are not so mysterious as it imagines, nor even perhaps so incurable if we ever manage to abolish classes and the hyper capitalism — it cannot be denied that such a blog has at least that one virtue. It will have no other.

This public, which likes to pretend that it is a connoisseur of everything while it in fact does nothing but justify everything it has been forced to undergo, passively accepting the constantly increasing repugnance of the food it eats, the air it breathes and the dwellings it inhabits — this public grumbles about change only when it affects the blogs to which it has become accustomed.

Appropriation.

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